“If you don’t know where you’re going, you’ll end up someplace else.”

– Yogi Berra


M.O.R.E. Sales Advisors is a sales and marketing advisory firm providing services to technology firms. In addition to helping companies identify and correct the structural problems that impede sales organizations, we provide process development and implementation services that lay the foundation for sustained top line growth.


We believe that companies of all sizes often face similar challenges as they struggle to find and connect with customers, meet sales objectives and effectively leverage resources put at their disposal. We also believe that these issues can be remedied through our proprietary MORE framework which involves rigorous discovery, problem categorization, process redesign and hands-on implementation.


MORE Sales Advisors offers both advisory services and consulting services. A consulting engagement includes an exploratory audit where time is spent assessing issues as understood by the company’s management team and then providing counsel based on the MORE framework as well as benchmarks and best practices.

A more comprehensive consulting engagement includes an in-depth audit that relies on direct interviews with company management, stakeholders, customers and prospects. Consulting engagements also provide customized recommendations, process development and implementation assistance. Engagements include Part-Time VP of Sales, Interim VP of Sales and / or project-based consulting.


Patty WatkinsPatricia Watkins has more than 20 years of leadership experience in the high technology sector, with a strong track record of driving profitable revenue growth, customer acquisition and retention. A natural leader and motivator, Patricia has led teams starting at $0 million to delivering in excess of $800 million.

Her extensive experience spans leadership positions in global sales, channels, business development, alliances, marketing and professional services. Patricia has focused her professional career in Software and Services focused on Enterprise and SMB markets, in complex, solution selling environments. Patricia has served in global, national and regional roles in private and public companies as SVP, VP and other executive positions in companies including HP, Avaya, Internap, Teradata, AT&T, and NCR, as well as a number of start-ups in Silicon Valley. She has a proven track record of building solid foundations and teams that deliver outstanding results.

Patricia received a BBA from The University of Texas with Honors, and an MBA from Santa Clara University (Beta Gamma Sigma, International Business Honors Society).

In addition to Patricia, M.O.R.E. Sales Advisors works with an extensive network of consultants to meet a wide variety of client’s needs, including pricing, corporate strategy and much more.

“If there’s one reason we have done better than our peers in the internet space over the last six years, it is because we have focused like a laser on customer experience.”

– Jeff Bezos

Driving M.O.R.E. Sales focuses on several areas including:

Know your


Build Solid

Optimized Processes


Resellers and Channel Partners
Rewards & Recognition
Retention & Referrals


Essential Sales Tools

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